Mahanadhi Parisara
Digital Marketing & Analytics Specialist
About Me
Digital Marketing expert specializing in Google Ads, Analytics, and Tag Manager, with a strong aptitude for technical problem-solving. I ensure precise data and optimize performance for high-value clients, drawing on a background in complex system support. My curiosity extends deeply into technology and mobile platforms (Android/iOS), driving my interest in the technical build and product strategy behind effective digital experiences. I'm always ready to tackle the next complex challenge.
Skills
Experience
Senior Process Executive
Cognizant Technology Solutions | May 2023 - Present
Digital Marketing Specialist – Cognizant (Supporting Google LCS Process)
Specialized in Google Ads, Google Analytics, and Google Tag Manager, providing strategic support to Google's Large Customer Sales (LCS) clients. Collaborated with high-value advertisers to implement, audit, and optimize conversion tracking systems, ensuring data accuracy and enabling actionable business insights.
Demonstrated a hands-on, analytical approach to digital platforms, thriving at the intersection of marketing strategy, technology, and measurable impact. Worked cross-functionally with analysts and developers to deliver seamless tracking and reporting solutions.
Additionally, completed Cognizant's internal upskilling program in HTML, CSS, JavaScript, Node.js, React.js, and REST APIs, enhancing technical proficiency and broadening digital capabilities.
Implementation Consultant
Regalix India Pvt Ltd. (A Marketstar Company) | Jan 2023 - May 2023
Digital Marketing Specialist with deep expertise in Google Ads, Google Analytics, and Google Tag Manager
Associate - CEC Operations
Tesco Bengaluru | Jun 2022 - Jan 2023
Provided remote support to Tesco store employees across the UK and Ireland, addressing issues related to product listings and point-of-sale systems (Tills). Diagnosed and resolved technical problems over the phone to ensure minimal disruption to store operations and a seamless shopping experience for customers.
Operations Representative
Concentrix Daksh India Pvt Ltd. | Jan 2021 - Jun 2022
Delivered phone-based customer support for OnePlus TV products, assisting customers with troubleshooting technical issues, answering product-related queries, and coordinating installation or repair requests through vendor partners to ensure timely resolution and customer satisfaction.
Projects
Interactive Portfolio
A personal portfolio website with advanced animations and interactive elements.
Pluto (Previously known as Finance Manager)
A personal finance tracker app designed for multi-device use with a privacy-first approach. The app enables manual data entry, two-way sync with Google Sheets, and provides debt payoff suggestions using Avalanche and Snowball methods.
Technical Challenges: Implemented complex sync logic, resolved Google Sign-In integration issues, optimized app performance, and developed a robust data model to prevent conflicts.
SmartReports
Collaborated with a teammate to design and deploy an automated reporting system that transformed how team performance was tracked. The solution replaced years of manual data compilation, significantly reducing administrative effort while improving data accuracy and reporting efficiency.